NICHELLE SAUNDERS

MARKETER, ADVISOR, CONSULTANT…

Nichelle Sanders is currently an independent marketing consultant and Advisor to Feel Sceen, an edge AI startup redefining how brands measure the impact of live and experiential marketing.

Sanders has built her career at the intersection of culture, commerce and brand strategy, with a diverse background spanning music, finance and integrated brand communications. Most recently, she served as Executive Vice President, General Manager, North America for Highsnobiety, the Berlin-based media and creative agency at the intersection of style, art, design and technology.

Prior to Highsnobiety, Sanders served as Managing Director at R/GA and Mojo Supermarket, head of marketing & strategy for AFROPUNK, and marketing lead for Bluhammock Music, a record label she helped launch under Sony Music.

Her work has created impact across some of the most recognized brands in the world, from consumer goods and services including Maybelline, Old Navy, Meta, and Target, to such luxury properties as Estée Lauder, Shiseido, Beam Suntory, Hendricks Gin, Netjets and Nespresso.

A graduate of the Wharton School at the University of Pennsylvania, Sanders is based in New York City. On the weekends you'll find her on the slopes as a ski instructor where she enjoys helping people get over their fears.